Adidas Headquarters Videowall

PostPanic created a mind-blowing visual experience for adidas’ Global Headquarters. The one-of- its-kind massive video wall encapsulates visitors in the reception/lobby area where they become part of a timelapse film shot during the build-up of a high profile sporting event. Cameras set up at the Bernabeu football stadium and the Houston Rockets basketball arena captured the climactic countdown to the kick-off / tip-off. Ivo combined minimal-music influences with a musique concrète-like approach, using various sports sounds used as musical elements. A fitting aural accompaniment to this pioneering, fully immersive Ultra HD (56K) extravaganza.

Project: adidas ‘Back To Black’
Production company: The Panics
Director: Erwin van den IJssel
Client: Kadie Casey & Penny Pijnenburg @adidas Global